Brand Design Exercise
Jan 2019~April 2019
A brand design Assignment for Print & Interactivity Design. I picked Four Seasons as the topic.
Brand Design exercise
A brand design Assignment for Print & Interactivity Design. Our instructor gave us several brands to pick, as the brand redesign assignment which we are going to finish in that whole semester. I picked Four Seasons' brand.
First of all, I did some research for the class presentation and also for knowing more about the company.
Brand Redesign
Part 1 : Redesign the brand logo
After finishing redesign the brand logo I placed it into a standard guide to kind of show the correct way to use the logo. Also, I did few other designs such as the letterhead, business card and etc.
Part 2 : Website Redesign
The second part of the assignment is to redesign the corporation's webpage. I picked three pages and designed new layouts for them.
Part 3 : Annual Report design
The third part of the assignment is to redesign the corporation's Annual Report. Since I can't find the official annual report except 2012 one, I can only use the information on that annual report to do the redesign. I viewed other company's annual report layout for inspiration and finally get this design done. The images I use are from the company's official website.
Part 4 : APP Redesign
The fourth part of the assignment is to redesign the corporation's mobile app. I use the company official app as a reference designed a new layout of it.
Process works
There are some of the process works about the logo design